Philosophy

We will create Defactostandard to find new value without being held up by existing ideas.

The thought included in the logo.

The motif expresses “ the value created by Defactostandard”.

The connected line and its change of color between the first “D” and the last “D” expresses “the moment when new value arises through Defactostandard Ltd.”
In the future, under the new corporate logo , putting “Brandear” as the main business and sticking to “ the new value that only our company can create” , Defactostandard Ltd will create new services.